Restaurant Branding: Toi et Moi

For this assignment I was given an upscale French restaurant as the topic/food style to brand. It was broken into 3 different sections: research, branding, and menu/packaging. I created a logo package for primary, secondary, and brandmark designs in full color, black, and white. Designed two different menus including the main one for dinner as well as a wine menu. Lastly, we were required to design the packaging for our restaurant in a way that fit our aesthetic the best.

I wanted my restaurant Toi et Moi (translating to "You and Me") to capture the essence of romance while emphasizing traditional and authentic French cuisine. I knew I wanted to include ornate detailing into the logo for that more vintage romance look. While I was doing research on significant motifs/symbols in France I found the Pont de Arts Bridge which is famous for the romantic tradition of the hanging of love padlocks. I decided to represent that in my design with these two locks latched together which also got used for the brandmark. For my packaging I knew a takeout box wouldn't fit the upscale aspect of my restaurant so I went with a luxury paper/cardboard bag. I thought it would be fun and unique to experiment with a pattern while also including the brandmark of my restaurant.

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